What We Do at Scale Sidekick

At Scale Sidekick, we help businesses streamline operations, optimize revenue processes, and scale efficiently by aligning marketing, sales, and customer success teams. We take a hands-on, practical approach to removing inefficiencies, integrating the right tools, and ensuring teams can leverage CRM, automation, and analytics effectively.

Our Expertise

  1. Marketing & Revenue Operations – Aligning teams, automating workflows, and optimizing performance measurement.

  2. CRM & Martech Integrations – Connecting HubSpot, Salesforce, and other platforms for seamless data flow.

  3. Martech Stack Management – Maintaining automation tools, CRM, and analytics for reliable insights.

  4. Technical Marketing & Demand Gen – Driving growth through attribution, acquisition, and lifecycle marketing.

  5. Sales & Customer Success Operations – Improving workflows, retention, and engagement strategies.

At Scale Sidekick, we don’t just advise—we execute. Our goal is to provide the right tools, processes, and insights to help businesses scale smarter and grow faster.

Joseph Del Bene

Founder

Joseph Del Bene is the founder of Scale Sidekick, bringing years of expertise at the intersection of marketing, sales, and customer success operations. With a deep background in CRM strategy, revenue operations, and marketing automation, Joe has helped businesses optimize workflows, integrate best-in-class tools, and scale smarter.

Joe’s approach is practical, data-driven, and execution-focused—cutting through complexity to deliver streamlined solutions that drive real business impact. He specializes in HubSpot and Salesforce integrations, Martech stack optimization, and revenue alignment strategies to ensure teams work efficiently and effectively.

Passionate about eliminating friction and improving business operations, Joe built Scale Sidekick to help companies bridge the gap between strategy and execution—turning insights into action and enabling scalable growth.

Let’s build something great, together.

Contact us

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